How Partnearn grew Chipsy D'or's Instagram from 4.7K to 11.9K followers and launched their TikTok from 0 to 12.2K — all without spending a single dirham on ads.
When Chipsy D'or, a beloved snack brand, approached Partnearn LLC to revitalize their social media presence, we saw an exciting challenge and an even more exciting opportunity. Their Instagram account sat at 4,700 followers with stagnant engagement, and they had zero presence on TikTok. The brand had great products but lacked a social media strategy that could translate product quality into digital engagement. What followed was one of our most rewarding organic growth campaigns, and every result was achieved without spending a single dirham on paid ads.
The Starting Point: Understanding the Challenge
Before creating a single piece of content, we conducted a thorough audit of Chipsy D'or's existing social media presence. The brand's Instagram had 4,700 followers but engagement rates were well below industry benchmarks. Posts were infrequent and lacked a cohesive visual identity. There was no content strategy, no posting schedule, and no community management process in place. On TikTok, the brand simply did not exist.
We identified several key opportunities: the snack food category is inherently visual and shareable, the brand had strong name recognition in its market, and there was a massive untapped audience on TikTok for food and snack content. The challenge was creating a content strategy that would make a chip brand genuinely exciting on social media.
The Strategy: Content That Craves Attention
Our approach centered on three pillars. First, we developed a distinctive visual identity for Chipsy D'or's social media that was bold, colorful, and instantly recognizable. Every post, Reel, and Story adhered to a cohesive brand system that made the feed look professional and appetizing. Second, we built a content strategy heavily weighted toward short-form video, particularly Reels on Instagram and native content on TikTok. We knew that video content would drive the discoverability needed for organic growth. Third, we implemented a rigorous community management process, responding to every comment and DM, engaging with food content creators, and fostering genuine conversations around the brand.
The Results: Numbers That Speak for Themselves
The results of the campaign exceeded every projection we had set. On Instagram, Chipsy D'or grew from 4,700 to 11,900 followers, representing a 153% increase in follower count. On TikTok, we launched the brand from absolute zero and grew the account to 12,200 followers, building an entirely new audience on a platform where the brand previously had no presence. Across both platforms, the content generated over 138,000 likes, demonstrating the kind of genuine engagement that no amount of paid follower acquisition can replicate.
But the most impressive numbers came from individual content performance. Several Reels achieved viral reach, with our top-performing pieces hitting 905,000 views, 2.1 million views, and an extraordinary 3.1 million views. At its peak, the Chipsy D'or accounts were generating over 7 million views per month. To put that in perspective, this is the kind of reach that most brands spend tens of thousands of dollars in advertising to achieve. We achieved it organically through strategic content creation and community engagement.
What Made This Campaign Work
Several factors were critical to the campaign's success. We invested heavily in hook development. Every Reel opened with a visual or audio hook designed to stop the scroll within the first half-second. Whether it was a satisfying crunch sound, an unexpected visual angle, or a provocative question, the first frame was always engineered for maximum stopping power.
We also leaned into trending formats while maintaining brand authenticity. Rather than blindly following every TikTok trend, we selectively adapted trends that aligned with the brand's personality. A chip brand doing a dance trend feels forced. A chip brand doing a satisfying ASMR crunch video feels natural. This selectivity ensured that trend participation drove growth without diluting brand identity.
Consistency played an equally important role. We maintained a disciplined posting schedule of multiple pieces of content per week across both platforms. There were no gaps, no slow weeks, and no excuses. The algorithm rewards consistency, and we delivered it relentlessly.
The Power of Organic Over Paid
One of the most significant aspects of the Chipsy D'or campaign is that every result was achieved without paid advertising. Zero ad spend. No boosted posts. No follower campaigns. No paid influencer partnerships. Every follower, every view, and every like was earned through the quality and strategy of the content itself. This matters because organically acquired followers are dramatically more engaged and valuable than paid ones. They chose to follow the brand because they genuinely enjoyed the content, and that translates directly into higher engagement rates, more meaningful interactions, and ultimately better business outcomes.
What This Means for Your Brand
The Chipsy D'or campaign demonstrates that organic growth at scale is not only possible but often more effective than paid acquisition. It requires investment in strategy, creativity, and consistent execution, but the returns are followers who genuinely care about your brand. If you are looking for the same kind of results for your business, this is exactly what Partnearn LLC does every day. Check out our complete results and case studies, or contact us to start the conversation about your brand's growth potential.